Monday, September 17, 2012

Greetings and Salutations

Now I just need a Spider, a Pig, and a heartwarming tale.

Since I don't have those, welcome to the freshly launched Genie Breads and Desserts. Don't let the titles fool you, my specialty is artisan breads and breakfast pastries, but I do fancy myself a master of the Cookie Crumb.

Alright, so, the launch notes. I've been murmuring about this on my main G+ thread for a while now. I completed the price-mock ups based on local food prices, looked at what my potential online competitors were shipping, looked at local grocery store bakery prices, dropped by a Great American Cookie Company and nearly had a stroke; and once I recovered basically said: Sure, let's give this a shot.

For those interested in the pricing breakdown, my online prices are largely based around:
  • expected shipping costs through USPS Priority Flat Rate
  • ingredient cost with taxes
  • expected cost of labor @ ~$10 an hour
Incidentally, this is why the cakes and brownies cost more. They can be harder to package, and my own spin on Banana Bread requires a few days notice to prepare.  

I am also going to state here that my baked products use the best ingredients possible. As noted on the product page itself, I use liqueurs to flavor my goods, not extracts. Why? Because I can tell the difference between a cookie with a Dekuyper Creme'de'Almond flavoring and a cookie with an Almond Extract. If I can tell the difference, so can you. If I can tell the difference between King Arthur flour and Pillsbury, so can you. 

All of my baked goods have to meet my expectations for taste and flavor, and that means you get a product that will knock your socks off.   

What I need from you dear readers is not just to place an order, but to Pass The Word!

Pass this site onto your friends, family, co-workers, and anybody else you know who wants  mouth watering experience.

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